As school districts face budget cuts, cash-strapped boards are finding opportunities in unlikely places.
In several Texas school districts, buses, scoreboards and even school board websites are being considered billboard potential.
This week, the Clear Creek Independent School District, in Galveston, announced it would offer ad space on buses, at its district football stadium and on its own website.
The hope is that the move will earn up to $400,000, and reduce administration restructuring. Last week, the New Braunfels school board voted in favor of turning their student transportation into moving ad campaigns to fill the budget gap.
And earlier this month, buses were given safety upgrades and a new set of pre-installed seat belts, paid for, in part, by money earned from ads on the face of those buses.
What you think???? Good or bad Idea???
http://shine.yahoo.com/event/backtoschoo鈥?/a>School buses become billboards to save budget. Brilliant or bad idea?
They have done, or at least tried the same with Police cars. I don't have a problem with it as long as all conflicts of interest are addressed.School buses become billboards to save budget. Brilliant or bad idea?
My kid gets on the bus BEFORE SUNRISE.
Who do they think is going to SEE these advertisements?
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